Is early Saturday morning and today I want to give you some quick and actionable tips to finding success faster. In the past I talked about various link building techniques from some of the best SEO authorities in online marketing. As you probably know by now ranking a website appropriately can take months or years of publishing useful content on a particular niche or category. This has to do with the Google algorithm taking time to perform some tests which rearrange website rankings. We also covered that building authority and expertise on a specific topic will help you boost PageRank and Domain Authority – two very important metrics that determine how much MORE free (ORGANIC) traffic your website receives the more you improve them.
NOTE: Don’t confuse PageRank and Page Authority. PageRank is an algorithm which calculates a numeric value to indicate how important a web page is. Taken directly from Google search – “Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.” You can test your current Page Authority using this tool.
In some of my previous posts I also talked about some forums in which niche websites and shopify stores are sold. The websites I mentioned included SitePoint and Digital Point. In my case, I don’t have that kind of money to invest into a fully made website which has already been ranked for a year or two. However, I understand a portion of the audience reading this would benefit from this kind of deal. What I can tell you is that ranked websites are traded and flipped everyday and the higher the quality and authority of a website the more an investor will be willing to pay for it. Some websites with blogs sell for six and seven-figure deals.
Looking a few months back I could of had a head-start if I had known the information I’m about to share with you. You see, it happens all the time that someone buys a domain name, starts building a website on top of it and months or even years after the website has been live for one reason or another they decide to quit until the domain expires. When a domain expires you can buy them at auction using services such as expireddomain. What you could do is use some of the tools I have already shared with you and try to find a domain with backlinks that happens to have some PageRank and Page Authority attached to it and start building from there.
NOTE: Some of the domains you will find in the Expired Domains archive at one point or another belonged to spammers. To prevent buying a domain which has been affected by Google penalties what you should do is use this tool to be able to determine if the domain is worth purchasing or not.
Now let me give you some tips so you can be more successful, faster. I was reading an infographic published by Neil Patel and the best performing URLs should have a maximum of 8 characters. This makes the URL in question easy to remember. The other tip I have for you is to pick a domain which ends in .com… because through the years people have become used to typing this top level domain over other ones like .net and .gov (only government entities can get this top level domain). You don’t want people to navigate to the wrong website so avoid using other top level domains. The third tip is to try to find a URL which is relevant to the content you will upload. Simply use relevant keywords in the search of Expired Domains to find potentially matching domains. More specifically here is a video which walks you thought the process of using expireddomains.net. You can also search on YouTube “expired domains tutorial” to find more videos on this topic. Why so many resources? Because sometimes you will find what you need using a different tool or expired domain archive. This is like mining for gold… in the sense it could save you months and even years of work in trying to rank a website which starts from zero. Some individuals even have developed the habit of finding good expired domains to resell for a profit.
The last thing I want to leave you with is something I learned from Ryan Stewart. In one of his webinars he said keyword research and ranking for ALREADY ESTABLISHED keywords is the old way of SEO (and this is how most of us operate by the way). He shared the statistic that 15% of all Google searches are new (never done before) search queries and so… when we input a query on the Google toolbar and see other recommended set of keywords we are looking into the past. I want to note that Google handles more than 2 trillion searches per year. In his experience it is the now (or the NEW and trending topics) which end up driving the most traffic. Fresh trending topics start out in social media and then are picked up by Google. So ultimately the best strategy is to catch a trend in development and run with it (Anyone remembers the fidget spinners?). Those who caught on to the fidget spinner trend early and build shopify stores or niche sites around it made huge profits. If you are first to start putting out content about a new hot topic you will find a huge boost in traffic as more searches occur and the keywords solidify as a common search query. This results in high-quality, laser targeted traffic that can help you grow your business.
NOTE: Once you have a website set up ensure to post amazing content. This will help you build an audience, continue to boost PageRank, Domain Authority and it will help you increment organic traffic from search engines. The goal is to build a self running system which generates monthly income that can fully replace a job.
This post is starting to run too long. I will have something new to share with you on the next one. I hope this information is useful to you in finding success with your online business faster. Most of the advise I gave you today I did it wrong for myself… but experience is what counts. If I ever make a new niche website or shopify store I will be able to apply this information in order to kick start the process of being successful.
If you want more information about scoring good expired domains you can check out these other posts:
1- How to Use Expired Domains for SEO
2- How to Build Links Using Expired Domains
3- Learn How To Find Powerful Expired Domains Step By Step