Welcome to your Home Business Blog. In my previous posts I talked about Online Sales Pro which is an app I heavily use to promote my campaigns and Home Business newsletter. I also talked about ways to start ranking your websites by using Traffic Exchanges, Viral Mailers and Social media platforms like Pinterest and Facebook. Today I want to bring to your attention a different approach to ranking your website. This approach works best for people who can write very well or have an expertise on a particular topic. We are talking about building backlinks to your website.
The following information I’m about to share with you I learned from Brian Dean and Ryan Stewart who happen to be two of the best SEO experts in the business. Simply put a backlink is any link (in your website or an external one) which points back to your website. When properly used backlinks can help you explode your organic traffic from search engines by a magnitude of 20,000, 50,000, 100,000, or even ONE MILLION free views to your website per month. So much free traffic activity has to do with the Google algorithm giving better overall ranking to those websites which have more QUALITY backlinks.
NOTE: Early on it was very easy to build an authority website by having many thousand backlinks pointing to it. This is why some people took advantage and managed to create MILLION dollar businesses by becoming subscribers in private networks that would build banklinks for them. Some of these individuals also chose to buy domains with the only purpose of linking back to the website they wanted to rank. In the old days some services could index and rank a website just minutes to hours after payment was made. The Google algorithm has been updated to become much smarter and capable of detecting this nefarious activity. With the new updates those websites which once ranked so well are no longer shown on search queries. Their million dollar businesses have completely disappeared. To this day you can still find private spreadsheets or “hit lists” of websites which held strong Page Authority and Domain Authority that served to some as a guide in building backlinks. Some people would even resort to finding cheap labor in places like upwork to have people from Thailand, India, the Philippines, Pakistan and other nations with lower standards of living… in order to outsource or delegate the process of building backlinks. If you choose to use these resources to grow your business make sure what you do falls into white hat and gray hat SEO strategies to prevent being penalized by Google.
What you should take from the note above is that there is a right way to building backlinks (just like there are wrong ways). Often times I talk about Traffic Exchanges as a way to build an audience on your websites. MANUAL TRAFFIC EXCHANGES, in particular will help you do this and create MORE BENEFIT than harm. In my experience, the negative aspect in using Traffic Exchanges is that often times users are in a rush to claim credits and they don’t take much time to review what is on the website, resulting in high click through rate with a higher than normal bounce rates (you want high click troughs with very low bounce rate for best SEO).
Either way in my experience, there is always a set of users coming from manual Traffic Exchanges who engage and look at various pages, post comments, bookmark the website and spend more time looking at the content provided – helping build website authority and better ranking. In a little over a month I have been able to attract over 20,000 users to this website (12,000 of which return regularly) and this is because part of my daily routine is to surf manual traffic exchanges. I look at the websites I find on traffic exchanges (critically) in order to learn about the offers being promoted, which landing pages are best and to draw ideas which make my website better and more competitive in my niche.
I want to point out I wrote MANUAL TRAFFIC EXCHANGES… and the reason I say this is because there is software based Traffic Exchanges (like hitleap) which would only hurt your SEO strategy. Hitleap is software which automates the process looking at advertisements and websites and allows you to build credits so you can have other bots (people using the same software) go back to your website. The problem with programmed software like this is the Google algorithm can tell this is artificial activity and instead of ranking your website it places it lower on the search index. I use MANUAL TRAFFIC EXCHANGES right now to build an audience – a group of a few thousand people who engage with my posts every week or every month and then it will be this activity that creates a signal to the Googlebot that my website should be ranking better in the index. I know I won’t rank much better until I bring down my bounce rate to under 50% (right now at 80%) but this will improve as I continue to build my target audience. The idea here is to create content which is so helpful to other marketers they keep coming back regularly resulting in key signal to rank an authority website to Googlebot.
So anyway, what other ways can we create good backlinks in order to boost our rankings on the Googlebot index? Brian Dean will tell you to look for roundup websites which are related to your niche or target audience. A roundup website refers to any website which is made for the purpose of featuring the best blog posts, articles (and sometimes websites) on a particular topic or niche for a specified period of time. Most roundup websites post the top 10 blog posts each week, or every two weeks… others choose to do it every month. Something you should understand is that running a roundup website is time consuming. There is lots of content being published but consistently finding blog posts which are worth featuring can be daunting task for the roundup website owner. Roundup website owners have the task to curate blog posts for their audiences and as such they must feature the best content they can find.
This is where you and I come in. At some point we talked about the Skyscraper technique Brian Dean popularized… this is a technique by which someone looking to write a blog post researches the content available on Google and uses all of the found information to write the most kick-ass post on that topic. What you would want to do is send your kick-ass blog post to the roundup website owners on the same niche (as many as you can find) and have them feature your post in front of their audiences. A very important step is to place a link to your website in your post or tell the roundup website owner that in exchange for giving them your post you want them to place a source link (banklink) pointing back to your website. If done correctly you can see an increase in your organic traffic by thousands of new users per week the more your article gets featured in different roundup websites. This is an alternative way to using Traffic Exchanges to start building an audience because you will be exposing your content to audiences which are already interested in your topic or niche.
Another alternative way would be to use buzzsumo to find what content is being most shared right now. This can give you key information on the kind of blog posts you could write about… and it will also give you a list of websites you can target in order to build your backlinks. What Ryan Stewart would tell you is to find the contact information of the administrators of the website and let them know you wrote this awesome blog post which is related to their niche or topic and that you will let them feature your post in their website as long as they give you credit and put a link back pointing to the website you want to rank.
This brings me to guest blogging. An strategy which has been used by Neil Patel and many other highly successful internet marketers is to contact well reputable websites and let them know you are willing to write a guest post to share with their audience as long as they give you the credit and allow you to place a link back to your website. In some cases you will be contacted by other bloggers or website owners who will ask you if you are willing to create a guest post for their audience. If this happens something you should do before accepting is to check the reputation of the website in question and how much traffic they get. You can use tools like similarweb in order to learn about website authority and the traffic they receive on a monthly basis in order to get an idea whether it will be worth your time to create an awesome blog post to share with their audience.
In the process of building backlinks some people even resort to paying other bloggers and website owners for them to add a link which points to the website they want to rank. I would not use this strategy but if you got the budget you can also consider doing this. Small bloggers would post a link on an old article for $25 while others would charge more. This reminds me of another tool you should learn to use if you want to improve your SEO strategy. I’m talking about screaming frog SEO Spider which is a tool you can use to diagnose problems with your website and also to perform competitor analysis. If you learn to use screaming frog you can quickly spot problems on your website such as if there are broken links. Googlebot algorithm ranks better those websites without broken links because this is a signal the website is regularly maintained by an administrator and the content shared comes from integral sources (scam websites doing shady stuff are taken down).
TIP: Scrapebox is among the most popular link building tools. Use it as a white hat SEO builder to help you find great websites in your niche to post comments on (You can save $40). Need more power? SEnuke TNG Pro is the successor to Scrapebox and brings more functions you could use. If you want to skip list building altogether this is the service some of my mentors have used in the past to rank their websites on the top 10 spot in Google for their chosen keyword within only 3-6 months. I don’t recommend you to buy links but if you choose to go that route the service I suggest is optimized for white SEO practices.
When it comes to competitor analysis, you could run screaming frog against your competitor in order to learn more about their SEO strategy. You can find which keywords they are targeting and ranking for, what tags and meta tags they use, what descriptions and titles they use and the way they have chosen to organize their website. If there is someone who is ranking better than you… screaming frog can give you all the information you would need to outrank them. Right now I don’t know all that much about the tool but I will set aside some time to become familiar. I’m all over the place doing 1,000,000 things… (that’s the only way to succeed in this business)…
Something I learned from Brian Dean is that he looks for authority sites (well reputable websites) on his particular niche (or vertical) and then he tries to find broken links on those websites. Once he finds broken links he contacts the administrator to let them know about the problem and either he offers a solution (by providing a link to his content) which would be a good fit to fix the problem or he will remind the website owner he made an awesome blog post which his audience would find valuable and offer him to post the link to it. In this way he builds high quality backlinks that continue to boost the ranking of his authority website. See? I just linked to his content… that’s for good karma!
NOTE: One other good strategy you can use is to find authority bloggers and follow them on social media like Twitter and Facebook. Re-share their posts and try to build a friendship with them. Eventually you could contact them and let them know you had been following their content for a long time and you feel your content is a good match to share with their audience. Sometimes you will have your blog posts featured on their blogs resulting in organic traffic and a nice backlink to boost your own reputation. This will also create an opportunity for guest blogging to that target audience. One last other way to build backlinks is to read the blog posts of others and then share a thoughtful comment about the post telling the audience you also wrote a post about that topic and then posting a link to it. Some website administrators will flag it as spam if you just post a link that doesn’t add any real value. Comments which add value are more likely to be approved, helping you build more backlinks.
This post is starting to run too long. To summarize… you can use various tools like Buzzsumo and Similarweb.com in order to find good quality and reputable websites whose owners you can contact and tell about your content in order to build backlinks. A good strategy is to run screaming frog SEO spider in order to find broken links and learn why a website is outranking yours. You should offer to write guests posts and blog posts which target particular audiences interested in roundup websites or topics which are related to your niche. You should also find broken links on reputable websites and then contact the administrator to let them know about this problem, providing your own link as a solution or letting them know you wrote about a topic which is of interests to their audiences and offering them your posts if they give you credit (backlink).
By doing this, your website authority will start to build up and you will rank higher on the Googlebot search index. In general it takes years to rank a website properly without using these SEO techniques. So take advantage of them and combine it with MANUAL Traffic Exchanges and viral mailers so that you can boost your organic traffic to 50,000+ visits per month within a few months. You will see some results after 4 to 6 months instead of it taking years. I hope this information is useful to you. Talk next time.
The clock just hit 6:00 am and now is time to give you some new insights. This post is a continuation to the last post I published in which I talked about building backlinks as a core strategy to rank your websites and blog posts. If you are consistent in following the information I have been sharing with you I know you will start to see results. I have been using the same information to boost my own rankings.
Looking a little over a month back when my friend Larry told me about Plug In Profit System it was when the domain teamresidualnetworks.com was born. Back then nobody knew who I was, and most people still have no idea who I am… but some things have changed. Right now if you look for “Rey Home Business Ideas” you are very likely to find this website ranked in the top 5. I still got a long way before I rank for “home business ideas” or “home business” but knowing I’m already raking for those 4 keyword search tells me what I have been doing the last month is working and if it works for me it will also work for you no matter what niche you are in or what business vertical you promote.
So getting back on the topic of backlinking. I want to give you some more information which I have learned recently. Firstly let me express there are two main types of backlinks namely “do follow links” and “no follow links”. In general you want to build backlinks from authority websites and popular blogs which are “do follow link” because this kind of link has a greater impact on boosting you website rank in the Googlebot index. I want to note that “no follow links” also have a use case, in the sense that to Googlebot it makes sense for any website to have a balanced ratio between “do follow links” and “no follow links”. Simply put, if there are too many do follow links it could rise a red flag of SEO manipulation and Google could penalize your website for using unconventional strategies to rank your websites. If you want to stay safe you should use Gray SEO strategies in order to receive maximum benefit without being penalized.
NOTE: There are three main types of SEO strategies. Namely white hat, gray hat and black hat. Using white hat SEO it will take you years to rank your content and websites on Google. With gray hat techniques you can see results in a few months (2-6) but it still can take a year or longer to see good organic traffic flow. Black hat SEO techniques have a use case – sell a particular product as fast as possible until the website gets penalized for breaking the rules and gets removed from the ranking index. You should stick to using a combination of White Hat and Gray Hat strategies in order to see long term results and prevent being penalized. A fun fact is all this Gray hat, White hat, Black hat terminology came from the old wild west cowboy movies in which the good characters wore white hats and the evil characters wore black hats. Since there was no color TV at the time this was the easiest way to differentiate between good and evil in the movie.
Anyway, now lets get back to backlinking. As of recently I have learned that you could share (at maximum) the same link 3-4 times on any given platform before it no longer helps you boost ranking or authority. In the past I had come across some software tools which were designed to create hundreds of similar links for a specific URL. I did not understand the purpose of this… until now. HAVING MORE LINKS (different URLs) WHICH POINT TO THE SAME CONTENT IS PERCEIVED AS BETTER RANKING SIGNAL. Personally I think we should promote our content especially if is of value and it took a long time to put it together and many hours of research… but there are limits and we don’t want to spam. I think we could use different URLs to continue promoting our content every week or every month in various platforms without resorting to posting hundreds or thousands of links which will likely get you a nice penalty from Google. I would say for each article stick to posting a maximum of 30 to maybe 50 different links per week so you can boost your authority and ranking factor without suffering penalties.
NOTE: Previous to the Google search engine Penguin update it was possible to build backlinks by posting “do follow links” in any website. That no longer works. If you choose to build backlinks pick websites which are closely related to your topic or niche if you want to see any real benefit. Posting links in unrelated websites will result in penalties and there is also the likelihood of being blacklisted.
Now when it comes to strategies… in the past we have already covered that Google doesn’t like repeated content. So in order to send a better ranking signal you should write a main post – an article which is well over 1,000 words with pictures, videos and well researched (valuable) information to share with the world. The next step you want to take (and I failed to do this because I did not know…) is to create multiple summary versions of your main posts. It is this summary versions that you will be posting on the platforms and networks I will soon share with you. You want to do it this way to avoid posting duplicated content, and because it will allow to add a note “If you want to continue reading this post click here” and you drop a nice “do-follow link” to your kick-ass post.
What platforms should you be using? I will give you every platform I know and have used. Some work better than others in generating engagement and traffic but overall all of them will help you boost your authority and website ranking. I have collected this list by learning from many successful marketers. The list is in no particular ranking order.
YouTube (Post video content with a link to your website)
Pinterest (Use canva to create pins and infographics which go viral/great source to build no follow links organically.)
SNAPCHAT (Burning hot right now. Get in there!)
INSTAGRAM (One of the best places right now to promote your business and personal brand)
LinkedIn (Use write an article section and post your blog summary)
Medium (This is where I got started)
Steemit (Well ranking platform/crypto payments)
Reddit (You need to build your karma points to join more communities)
Quora (Some of my answers there get 10,000+ views per week… Answer a detailed post then link to one of your articles which has more information)
Getpocket (Some of my social traffic comes from here)
dailimotion (Post video content with a link to your website)
Flickr (Best if you can take quality high-resolution pictures)
500Px (similar to Flickr)
Flipboard (some opportunity for guest blogging)
ok.ru (Best for those who know Russian)
StumbleUpon (Over 500 of my social organic views came from this one)
Tumblr (The key with Tumblr is to pick popular images, re-share your content frequently and use popular tags)
WordPress Based Blog (Recall PIPS gets you set up with a WordPress blog if you provide a domain)
Veoh (Post video content with a link to your website)
Break (Post video content with a link to your website)
Liveleak (Post video content with a link to your website)
Slideshare (Upload informative presentations and add links to your website and blog posts)
Calameo (Similar to Slideshare)
4Shared (Similar to Slideshare)
Hi5 (Mostly used for dating. You can share links to your content from time to time.)
Vimeo (You can upload videos here but there are costs involved most times)
Metacafe (Good to share video content.)
Periscope App (Good to share video content)
Anchor (Good for podcast.)
That was a list wasn’t it? If you want to see progress fast you should try to be active sharing content in all of those platforms on a regular basis. This will help you build an audience. In the beginning most authority websites won’t be willing to grant you a backlink but you will catch their attention as you start to buildup some ranking and authority for yourself.
One last tip I can give you is to follow Gary Vaynerchuk who stays on top of current trends and the applications/platforms which are most widely used at any point in time. Something I learned from him is that part of his routine first thing when he wakes up in the morning is to look at i-tunes top 150 apps. This is how he can spot growing trends (before anyone else) and often times how he is able to invest into companies which are growing very quickly. You and I should do the same in order to stay ahead of the game by being able to capture a bigger audience with less effort.
TIP: Use this tool to learn more about your current SEO strategy. Aim to improve any score which appears in red.
So there it is! You have tons of ways now to start ranking your website and grow your brand, attract more business and earn more income. I want to leave you with a last thought. Remember that even if you take this advice religiously ranking on Google takes a long time. Be persistent and work everyday towards your goal. Provide value. Publish case studies in which you analyze the numbers and results you got from following an strategy. One last thing I want to say is there are WordPress plug ins and applications like Snap Share and Buffer which allow you to automate the process of posting your content into the platforms I listed above and some other ones I’m yet to discover. If you join PIPS Stone Evans will talk more about this in his 30-day training series I believe he provides a PAID service by which he integrates social media platforms with SNAP. I will try to do this by myself but I haven’t found any good tutorials on how to do it yet. I’m gone. Is time for breakfast.
What we are doing is not easy… it takes time and effort. That’s the reason 97% of online businesses fail… people quit when they don’t see quick results. Then they blame the company they joined. The beauty in all of this is that once your blog becomes popular and Google starts sending you organic traffic and as you get better at promoting high quality products then you end up generating income which is far superior to a Job. At that point all the hard work you did will continue to generate residual income for years to come. Best of all, the experience you earn will only make you more successful. I will have something new in the next post. Have a wonderful and productive Tuesday.
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