Three years back an old friend and mentor taught me that having my own website could be very rewarding experience. The reality is the Internet is a goldmine that could make your life very prosperous if you use the right tools. One great way to capture some of the value is to launch your own website and start an online business. Today we have WordPress which makes it very easy for people with no coding experience or much technical knowledge to create their own websites, sometimes within minutes.
NOTE: You can get a free website very similar to this one with a blog section and various income streams attached to it when you join the Plug In Profit System. This is a good way to get started in the Home Business niche.
In order to create your WordPress website, you will need a Domain Name System (DNS) and a hosting service. Think of a domain name as an easy to remember telephone number that you can use to find any website of your choosing. For example, steemit.com/ and yours.org/ are the domain names of two awesome communities dedicated to creating and curating valuable content.
When it comes to hosting companies there are many you can use but not all of them offer the same value. When I created my first website, for example, I signed up with HostGator because I was following a tutorial on Youtube and part of the process was to purchase a hosting service. After finishing my website (a simple landing page), with a few plugins installed, I proceeded to test my website with multiple tools. I found my website was loading at a crawling slow 5 seconds.
You can also use these free tools to test your website:
The reality is nowadays online visitors expect a website to load under two seconds. In general, the faster the website speed the more engaging the website becomes. More engagement also results in more sales, happier customer/user experience, and more followers. As we have discussed before user experience is very important to get google sending organic traffic to your site. The latest Google updates now rank faster websites on top (not by a huge margin)… but the business of affiliate marketing and advertising has become so competitive that even the slightest advantages can make a big difference.
I tried to optimize my website as much as I could to make it load faster. Some of the actions I took to improve load speed was to use image optimization tools for the web and WordPress plug-in for caching my website. Image optimization tools have the goal of decreasing the size of an image while maintaining its quality and integrity. This results in lighter websites which load faster. Caching can help improve website load speeds by storing relevant data in the computer of the user requesting it. The next time this data is requested less information will be fetched from the server, reducing the access time to load the website. Even using these techniques my load speed was still over 3 seconds.
My goal was to improve my website load speed to under 1.5 seconds. Earlier this week I revisited this goal of mine since I had been so busy working. I realized that the wordpress.org website recommends:
For top WordPress web hosting choices. Then I found so much great information provided by Pat Flynn about BlueHost that I decided to make the switch. Patt Flynn is one of the best sources to learn about online marketing and building an online business. The same can be said of Neil Patel and Stefan James who are two other great internet entrepreneurs.
Here is a great tutorial on how to switch to BlueHost if you are using another hosting company.
If you don’t yet have a host (or a domain) you should read this other post about picking good expired domains.
NOTE: If you sign up with Bluehost they will give you a free domain. Bluehost has great customer support service and their hosting services are solid as shown in wordpress.org.
Use this set of tutorials to get your website up and running.
If you want to check out the other hosting companies for comparison you can use this links to navigate to the offers available. I know hosting companies every now and then offer promotions so is worth checking and comparing.
NOTE: Siteground (although more expensive than BlueHost) can offer SSD shared hosting which means even faster websites since solid state drives (SSD) perform faster write and read speeds than clunky mechanical hard drives. They also have very responsive customer support and as of right now are currently matching the price offered by BlueHost in a limited time offer. While this offer is available you should definitely join SiteGround. Below is information as to how you can install WordPress using SiteGround. I believe they also offer the convenient 1 click WordPress install which made BlueHost so popular.
Even with BlueHost or SiteGround which are great hosting solutions… is it likely you will need even better hosting solution as your business grows. Once you become a successful internet entrepreneur you will be expected to post high quality content with info graphics and high quality videos. If there is something I have learned… is that picture rich info graphics and videos will slow down websites to a crawl… so at this point you will need a hosting plan which sets you up with your own fully dedicated server. The best hosting solution I have come across for the successful internet entrepreneur is liquidweb. They have a live chat so you can ask them more about solutions and pricing if you are interested. Their services can help you provide better customer experience to your visitors which results in better ranking and organic traffic flow from Google.
NOW… I have asked myself… could I do my own hosting at home? The short answer is YES I CAN. But the long answer is I SHOULDN’T. The problem with setting up my own hosting servers is I would have to keep track of updating all software to prevent hackers from compromising the data of the website. This is not the only problem… I need to find a place to set the server… and having a computer run 24/7 will drive electricity and air conditioning bill up. Most home servers are also not as powerful than shared servers from professional hosting companies. In short… is best to leave a professional hosting company take care of this.
NOTE: In some cases is necessary to know how to properly set up servers. For example, I talked about how to make money on steemit social content platform. Some of the people that make the most money are witnesses which are voted by the community. Witnesses are tasked with the job of keeping servers secure and running mining and confirming all transactions that happen in the Steemit blockchain. This is another topic but is a good example of when you would want to know how to set these servers.
Now… I want to leave you with another thought. As you should know by now 97% of all online businesses fail. Think back to the gold rush. People would buy pickaxes, spades, shovels and other mining equipment to go searching for the shiny metal. Few of the dreamers that went mining actually made their dream a reality of finding gold and becoming rich. It was the stores SELLING THE MINING EQUIPMENT that made all the money. If we relate this scenario with internet marketing then it is the hosting companies that can be considered the ones selling the mining equipment during the gold rush. In my quest to becoming a successful online entrepreneur I came across various other online entrepreneurs who found success by selling hosting services. So if you have skills and the resources to open your own hosting company give it a go.
On my next post I will talk about some of the tricks of the Super-affiliates. I’m also learning more about selling e-books on Amazon and I’m also thinking of creating another website in the health and fitness niche. I will see you next time.